Data Mining Refers to

question 127

Multiple Choice

Data mining refers to

• A) any form of electronically generated market research.
• B) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
• C) a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations.
• D) obtaining information about a competitor and its products for use by one's own firm.
• E) the use of information derived solely from unsolicited sources such as customer complaints or complements.

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Definitions:

Federal Government

Refers to the national government of the United States, which operates according to a system of federalism that divides power between the national government and the states.

States' Rights

The political powers reserved for the U.S. states by the Constitution, emphasizing the limits of the federal government's authority.

Jacksonian Era

A period in American history (approximately 1824-1850) characterized by the democratization of politics under President Andrew Jackson and his supporters.

Public And Private Definitions

Distinctions between definitions intended for public comprehension or legal purposes and those understood in a more personal, confidential context.