The Principal Ways to Collect New or Primary Data for a Marketing

question 265

Essay

The principal ways to collect new or primary data for a marketing study are by watching people and by asking them questions. Give two examples of each method.

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Definitions:

Assurance Strategy

A communication approach designed to alleviate doubts and build confidence in a relationship or negotiation.

Initiation Norms

Socially established rules that dictate how and when a new member is introduced or integrated into a group or society.

Cultivate Attraction

The process of developing interest and appeal, often used in the context of building relationships or marketing strategies.

Uncertainty Reduction Theory

A theory that suggests people communicate to reduce uncertainties about others and situations.