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What Is Data Mining, and Why Is It Used in Marketing

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What is data mining, and why is it used in marketing research?


Definitions:

Problem Solvers

People who try to solve problems when they occur.

Problem Seekers

People who constantly process information looking for problems to solve, even before they occur.

Systematic Thinkers

Individuals who approach problems using a methodical and structured process, analyzing the parts of a system and how they work together.

Complex Problem

A challenge characterized by uncertainty, interconnected parts, and multiple possible solutions that is difficult to solve.

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