What Global Market Entry Strategy Involves Slightly More Risk Than

question 154

Multiple Choice

What global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

• A)direct exporting
• B)licensing
• C)cooperative
• D)joint venture
• E)direct investment

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Definitions:

Goodwill

A term in both accounting and general usage that refers to the established reputation of a business considered as a quantifiable asset.

Audience's Needs

The requirements or interests of the group to whom information is being communicated.

You-attitude

A communication approach focusing on the receiver’s needs and interests, emphasizing the benefits to them.

Store Manager

An individual responsible for overseeing the daily operations of a retail store, including managing staff and ensuring customer satisfaction.