US Appliance Manufacturers Find That Different Customs About Shopping Must

question 143

Multiple Choice

U.S. appliance manufacturers find that different customs about shopping must be used to determine local product design. For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans, who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

• A)global
• B)multidomestic
• C)transnational
• D)meganational
• E)international

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Definitions:

Manifest Need

A directly expressed or overt requirement or desire.

Desire to Influence

The motivation or ambition to impact or shape others' beliefs, attitudes, or actions towards a certain direction or outcome.

Eustress

Positive stress that can have beneficial effects on health, motivation, performance, and emotional well-being, unlike distress.

Positive Response

A favorable reaction or reply to stimuli, information, or an action.