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The Deliberate Effort by Organizational Buyers to Build Relationships That

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The deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers is referred to as


Definitions:

Financial Accounting

The field of accounting focused on the summary, analysis, and reporting of financial transactions relating to a business.

Management Accounting

A branch of accounting that focuses on the preparation and analysis of financial information for internal decision-makers within an organization.

Insignificant Variance

A financial term referring to small differences between expected and actual figures that are not considered material for decision-making purposes.

Cause

A reason for an action or condition, or something that brings about an effect or result.

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