A Global Marketing Strategy Refers to

question 116

Multiple Choice

A global marketing strategy refers to

• A)the strategy used by multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business.
• B)the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences,but to redirect their marketing resources towards customer education.
• C)the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
• D)the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses.
• E)the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation.

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Definitions:

Investing Activities

Transactions involving the purchase and sale of long-term assets and other investments not related to the day-to-day operations.

Net Cash Provided

The sum of cash inflows minus cash outflows over a period, typically highlighted in a company’s cash flow statement.

Market Securities

Financial instruments that are traded in financial markets, such as stocks, bonds, and derivatives, representing investment vehicles for owners.

Financing Activities

Transactions that result in changes in the size and composition of the equity and borrowed funds of a business.