If You Were Responsible for Marketing Communications at a Company

question 156

Multiple Choice

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use __________,whereby you have someone to translate your literature from American English into French,and then have someone else in France translate the French into American English.

• A)back talk
• B)back translation
• C)double talk
• D)double entendre
• E)double indemnity

---

Definitions:

Followership Literature

Academic and professional discussions and writings on the role, behaviors, and types of followers in the leadership dynamic.

Ritualistic Groups

Groups that follow repetitive and symbolic practices or ceremonies, often as part of their tradition or culture.

Personal Need

An individual's basic or psychological requirement that is essential for maintaining well-being and achieving personal fulfillment.

Authentic Leadership

A leadership approach that emphasizes being genuine and transparent in interactions, leading with conviction and integrity.