Cognitive Dissonance Refers to

question 165

Multiple Choice

Cognitive dissonance refers to

• A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
• B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
• C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
• D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
• E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

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Definitions:

Alkene

Hydrocarbons characterized by the presence of at least one double bond within the molecule, contributing to their chemical reactivity.

1,2-Dimethylcyclohexene

An organic compound derived from cyclohexene, characterized by the presence of two methyl groups attached to the first and second carbon atoms of the cyclohexene ring.

Elements Of Unsaturation

A measure indicating the total number of pi bonds and rings in a molecule, useful in determining molecular structure.

Molecular Formula

A way of expressing information about the atoms that constitute a particular chemical compound, using symbols for the elements and numerical subscripts indicating the number of atoms involved.