LEGO MINDSTORMS Photo -Consider the LEGO MINDSTORMS Photo Above. If the Marketing Research

question 38

Multiple Choice

LEGO MINDSTORMS Photo
-Consider the LEGO MINDSTORMS photo above. If the marketing research measure of success is assembly time for a particular design meant for middle-school students, which would be the best possible marketing action if the results of a marketing research study concluded, "All ten teams could assemble Design B in 20 minutes but only 3 teams completed Design A"?

• A) redesign the kits so that assembly time is more uniform
• B) introduce design B
• C) introduce the Design A, but add more new features to charge a higher price
• D) mine the data further for student reactions
• E) consult the marketing dashboards to analyze LEGO sales in the U.S.

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