There Are Five Stages in the Consumer Purchase Decision Process

question 24

Multiple Choice

There are five stages in the consumer purchase decision process. The first stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) opportunity identification.
• E) problem recognition.

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Definitions:

Insight

The ability to understand the inner nature of things or to gain an intuitive understanding of complex situations or problems.

Algorithm

A set of rules or a step-by-step process designed to perform a specific task or solve a particular problem.

Heuristic

A simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than an algorithm.

Tools

Devices or implements used to carry out a function or perform a task, often making jobs easier or possible.