KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal

question 195

Multiple Choice

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

• A) product extension
• B) product adaptation
• C) product customization
• D) product invention
• E) product integration

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Definitions:

Not Guilty

A legal verdict stating that there is not enough evidence to prove beyond a reasonable doubt that the accused committed the offense.

Irresistible Impulse Test

A legal defense principle suggesting a person should not be held responsible for their actions if they could not control their impulses due to a mental illness.

Fit of Passion

An intense and sudden display of emotion, such as anger or excitement, that can result in unpredictable behavior.

M'Naghten Rule

A legal standard for determining criminal insanity, which focuses on whether the defendant was able to understand the nature and quality of the act or knew it was wrong.