How Might a Marketing Manager for a Manufacturer of Turboprop

question 146

Multiple Choice

How might a marketing manager for a manufacturer of turboprop engines,used in private jet planes,use the NAICS to help her with marketing planning?

• A)Record the NAICS numbers for each of her firm's best customers and then obtain lists of companies with the same NAICS numbers.
• B)Go to a library and find the NAICS numbers for all government units-federal,state,and local.
• C)Identify all NAICS numbers that reflect the classifications of her firm's customers and compare them to previous SIC codes.
• D)Poll her field sales organization to see if her company's sales representatives know what NAICS numbers mean.
• E)Forgo using the NAICS system because it has recently been replaced by the SIC system,which is more useful in this scenario.

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Definitions:

Objections

Resistance or doubts expressed by a potential customer, highlighting concerns or questions regarding a product or service.

Prospect's Objection(s)

Concerns or doubts raised by a potential customer that a salesperson needs to address to move forward with a sale.

Sales Call

A professional interaction, typically initiated by a salesperson, with a potential or current customer aimed at selling a product or service.

Responding

The act of providing a reply or reaction to a stimulus or query, especially in the context of communication with customers or within sales interactions.