Merrill Lynch and Thompson Financial Had a Three-Year,$1 Billion Project

question 157

Multiple Choice

Merrill Lynch and Thompson Financial had a three-year,$1 billion project that put workstations on the desks of 25,000 of Merrill Lynch's brokers.These machines put the world of investing information at brokers' fingertips.Thompson,the supplier,was obligated to not only deliver technology and services on time and on budget,but also constantly improve customer-satisfaction levels among Merrill's brokers and customers.This is an example of

• A)a reciprocity agreement.
• B)exclusive dealing.
• C)supplier alliance.
• D)a buyer-seller relationship.
• E)a tying arrangement.

---

Definitions:

Deal with Emotions

The process of managing and regulating one's own feelings to navigate various social situations or for personal well-being.

Trends

General directions in which something is developing or changing, often identified in markets, technology, or social behaviors.

Organizational Behavior

The study of how individuals and groups interact within an organizational environment, affecting performance, motivation, job satisfaction, etc.

Specialized Tasks

Specialized tasks refer to specific, often detailed work activities that require particular skills or expertise.