Organizational Buying Behavior Is Similar to Consumer Behavior in Some

question 69

Multiple Choice

Organizational buying behavior is similar to consumer behavior in some ways and different in others.One commonality is that both

• A)use the same five stages in the purchase decision process.
• B)use formal vendor rating when choosing among alternative brands.
• C)are affected by derived demand.
• D)have virtually unlimited options for suppliers.
• E)rely on gatekeepers to control product information.

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Definitions:

Employer Drug Testing

The process by which employers test potential or current employees for the use of illicit drugs as a condition of employment or for workplace safety.

Human Resources

The department within an organization that focuses on employee-related matters such as recruitment, benefits, and training.

Skill

A skill is a learned ability to carry out a task with pre-determined results often within a given amount of time, energy, or both.

Factual Learning

The process of acquiring knowledge about facts and information, typically involving memorization and recall.