The People in the Organization Who Actually Use the Product

question 185

Multiple Choice

The people in the organization who actually use the product or service are referred to as __________,which is one role in the buying center.

• A)consumers
• B)deciders
• C)buyers
• D)influencers
• E)users

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Definitions:

Traditional Barriers

Obstacles rooted in historical or conventional practices that hinder progress or change.

Communicating

The process of sharing information, ideas, or feelings between individuals or groups.

Timeliness

The quality of occurring at a favorable or appropriate time, especially with reference to the importance of time in the fulfillment of tasks or objectives.

Understandability

The extent to which information can be comprehended or grasped by a person with average knowledge of the subject.