Examlex
An IT engineer specifies the type of electronic shopping cart to be used on the company's new website. The engineer also chooses the supplier who receives the contract to provide the software. In the buying center, this person is the __________.
Societal Responsibility
The obligation of businesses to contribute positively to the welfare of society and operate sustainably.
Community Responsibility
The duty of businesses and organizations to contribute positively to the welfare of the society and the environment in which they operate.
Stakeholder Responsibility
Stakeholder responsibility refers to the obligation of an organization to act in the best interests of all parties who have a stake in its operations and outcomes.
Benefit Marketing
A marketing strategy that focuses on highlighting the advantages or benefits that a product or service offers to consumers.
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