An Example of a Marketer-Dominated Source of Information Consulted During

question 338

Multiple Choice

An example of a marketer-dominated source of information consulted during an external search would include

• A)personal experience.
• B)salespeople.
• C)consumer programs on talk radio stations.
• D)friends and relatives.
• E)Consumer Reports magazine

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Definitions:

Selling

The act or process of exchanging a product or service for money; a fundamental business activity.

Complex Process

Describes a procedure or operation that is intricate, involving multiple steps, components, or layers.

Prospect's Five Mental Steps

The chronological thought process a potential buyer goes through: awareness, interest, evaluation, trial, and adoption.

Ignorance

The state of being unaware, uninformed, or lacking knowledge about something.