-Figure 4-2 Above Shows the Recent Ratings from Independent Rating

question 198

Multiple Choice

-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

• A)consideration set
• B)evaluative criteria
• C)points of difference
• D)value propositions
• E)core benefits

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Definitions:

Prior Service Cost

The expense recognized in pension accounting when a plan is amended to increase benefits for service provided by employees in prior years.

Ending Balance

The amount of money in an account at the end of a financial period, after all transactions have been accounted for.

Plan Assets

The resources set aside to pay employee benefits under a pension or other post-employment benefit plan.

Fair Value

Rephrased: An accounting concept referring to the estimated price at which an asset could be bought or sold in a current transaction between willing parties.