Firms Like Ford and Frito-Lay Have Learned Which of the Following

question 358

Multiple Choice

Firms like Ford and Frito-Lay have learned which of the following marketing lessons?

• A)It is a lot easier to find new customers than to retain existing ones.
• B)According to research, it is equally costly to acquire new customers and retain existing ones.
• C)Existing customers do not spend as much as new customers since that former like the old products rather than the new ones new customers like.
• D)The buying experience, customer satisfaction, and retention can increase a firm's profits.
• E)Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent, it is not worth the expenditue

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