KFC Has Added Many Offerings to Its Menus in China

question 205

Multiple Choice

KFC has added many offerings to its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

• A)product extension
• B)product customization
• C)product adaptation
• D)product invention
• E)product integration

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Definitions:

Sexual Development

The process of physical and emotional changes that occur as a person goes through puberty, leading to the development of secondary sexual characteristics and sexual maturity.

Androgens

A group of hormones, including testosterone, that play a role in male traits and reproductive activity but are also present in females in smaller amounts.

Male Fetuses

Unborn male offspring during the period from conception until birth, characterized by specific chromosomal composition (XY).

Androgen Insensitivity Syndrome

A condition where a person who is genetically male is resistant to male hormones (androgens), resulting in the development of female physical characteristics or ambiguous genitalia.