Research Shows That Consumer Socialization with Respect to Brand Preferences

question 115

Multiple Choice

Research shows that consumer socialization with respect to brand preferences begin at

• A)the age of two.
• B)the age of five when their cognitive skills have developed to understand the concept of money.
• C)the age of thirteen when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
• D)the age of eighteen when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
• E)at any time, though most people change their brand preferences many times during their lifetimes.

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Definitions:

Federal Budget

A financial statement of the government's expected revenue and expenses for a fiscal year, detailing how public resources will be allocated.

Executive Stage

The period in middle adulthood when people take a broader perspective than earlier, including concerns about the world.

Middle Adulthood

A life stage that typically describes individuals aged approximately 40 to 65, often characterized by stability, growth in career, and relationships.

Larger Purpose

Refers to an overarching goal or direction in life that gives actions and decisions a greater sense of meaning and significance.