In Which Stage in the Consumer Purchase Decision Process Would

question 152

Multiple Choice

In which stage in the consumer purchase decision process would a consumer ask, "How much can I afford to spend on a new 42" LED HDTV?"

• A)problem recognition
• B)alternative evaluation
• C)purchase decision
• D)evaluation
• E)information search

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Definitions:

Social Constraints

The limitations or pressures exerted by societal norms and expectations on an individual's behavior.

Cognitive Routes

Pathways of thought that influence attitudes or behaviors through reasoned or logical processing of information.

Attitude Specificity

Refers to how specifically an attitude predicts a behavior, emphasizing that attitudes are better predictors of behaviors when they closely match in specificity.

Internal Locus Of Control

Refers to the belief that individuals have significant control over their life events and outcomes through their actions and decisions.