High-Involvement Purchases Typically Have Which of the Following Sets of Characteristics

question 338

Multiple Choice

High-involvement purchases typically have which of the following sets of characteristics?

• A)The item is inexpensive,widely available,or simple to use.
• B)The item is inexpensive,very safe to use,or purchased with great frequency.
• C)The item is expensive,new to the market,or recommended by influential personal sources.
• D)The item is expensive,can have serious personal consequences,or could reflect on one's social image.
• E)The item is inexpensive,new to the market,or is used for over five years.

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Definitions:

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