-Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.
Definitions:
Quantify a Trend
The process of using statistical methods to measure and express the direction and magnitude of changes over time in data.
Planning Process
Involves setting objectives and determining the most effective course of action to achieve those objectives within a business or project.
BCG Matrix
A strategic business tool developed by the Boston Consulting Group to help organizations allocate resources among different business units based on market growth rate and market share.
Market Share
The percentage of an industry's sales that a particular company controls.
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