In the VALS Framework, Self-Expression-Motivated Consumers Who Have Fewer Resources

question 137

Multiple Choice

In the VALS framework, self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as

• A)Experiencers.
• B)Thinkers.
• C)Strivers.
• D)Believers.
• E)Makers.

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Definitions:

Charge Account

An arrangement allowing customers to purchase goods or services on credit and settle the balance periodically, without immediate payment at each transaction.

Maker

The individual or entity that creates or signs a negotiable instrument, committing themselves to pay a specified amount of money to the payee or holder.

Primarily Liable

The primary obligation or responsibility to fulfill a debt or legal duty before others are considered liable.

Indorsers

Individuals who sign a negotiable instrument, other than as its maker, drawer, or acceptor, thereby assuming liability to future holders.