For High-Involvement Purchases,consumers Typically Do All of the Following EXCEPT

question 32

Multiple Choice

For high-involvement purchases,consumers typically do all of the following EXCEPT:

• A)spend considerable time evaluating criteria for the consideration set.
• B)participate in word-of-mouth communication.
• C)evaluate a single product attribute,such as price.
• D)consider many brands.
• E)use both internal and external sources in information search.

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Definitions:

On-The-Job

Training or learning that occurs within the workplace during the course of performing actual work tasks, typically in a hands-on manner.

Senior Salespeople

Experienced sales professionals who usually handle key accounts and are often involved in strategic decisions within the sales department.

Relationship Selling

A sales technique that focuses on building, maintaining, and enhancing interactions with customers to develop long-term satisfaction and loyalty.

Combination Of Salary

The total compensation package for an employee, combining base salary with additional benefits or bonuses.