What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

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Definitions:

Real Purchasing Power

The amount of goods and services that can be purchased with a unit of currency, taking into account changes in prices due to inflation or deflation.

Income Effect

The change in an individual's consumption choices resulting from a change in real income, due to price changes or income changes.

Substitution Effect

The change in consumption patterns due to a change in relative prices, causing consumers to replace pricier items with more affordable substitutes.

Substitution Effect

The change in consumption patterns due to a change in relative prices, causing consumers to substitute away from more expensive items to cheaper alternatives.