Consumers Spend Little Time and Effort Evaluating Alternatives in the Purchase

question 106

Multiple Choice

Consumers spend little time and effort evaluating alternatives in the purchase of table salt and milk. The consumer purchase decision process for such staples involves __________, which is virtually a habit and typifies low-involvement decision making.

• A)limited problem solving
• B)extended problem solving
• C)situational problem solving
• D)rational problem solving
• E)routine problem solving