-In Figure 4-4 above, A represents the __________ influences that can affect the consumer purchase decision process.
Definitions:
Unconscious Urges
Hidden, primal desires and impulses that influence behavior and thought processes, often without the individual's awareness.
Expression
The process of conveying thoughts, feelings, or ideas, whether through facial movements, words, artistic forms, or gestures.
Moral Guardian
An individual or entity that upholds and enforces societal, ethical, or moral standards.
Freud
Sigmund Freud, an Austrian neurologist who is the founder of psychoanalysis, a discipline concerned with the interplay of unconscious and conscious mind.
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