Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Primary Sort Key

A Primary Sort Key is the main field or column used to organize data in a sorted order within a database or spreadsheet.

Book Rep Number

Typically a reference or identification number assigned to a book for sales or inventory purposes, often used by publishers or bookstores.

Special Criteria

Conditions or rules specified in data processing or analysis tasks to filter or select data that meets certain requirements.

IN

In programming, a keyword used to check if a value exists in a sequence or to loop through elements.