The VALS Framework Is an Example of

question 156

Multiple Choice

The VALS framework is an example of

• A)a personality assessment.
• B)cognitive learning theory.
• C)a psychographic system.
• D)a study on the hierarchy of needs.
• E)geodemographic segmentation.

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Definitions:

Characteristics

Distinctive or identifying features or qualities of a person, object, or phenomenon.

Hypotheses

Proposed explanations made on the basis of limited evidence as starting points for further investigation.

Theory

A system of ideas intended to explain something, especially one based on general principles independent of the thing to be explained.

Nondirectional Research Hypothesis

A hypothesis that predicts a relationship or effect but does not specify the direction of the relationship.