The VALS Framework Segments Consumers Is Based on

question 392

Multiple Choice

The VALS framework segments consumers is based on

• A)their primary motivation for buying products and their resources.
• B)their demographics.
• C)their product usage,age,and gender.
• D)where they live.
• E)their media usage and their demographics.

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Definitions:

Thematic Apperception Test

A projective psychological test where individuals create stories based on ambiguous images, used to uncover underlying motives, feelings, and complexities.

Implicit Motives

These are unconscious desires and needs that influence behavior and decision-making, often differing from explicit motives that are consciously recognized.

Rational Method

The Rational Method is a systematic approach to solving problems based on logical reasoning and empirical evidence.

Empirical Method

A way of gaining knowledge by means of direct, structured observation or experiment, grounded in real-world data.