In the VALS Framework,consumers Can Have Abundant or Minimal Level

question 30

Multiple Choice

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security) rather than fulfilling desires.

• A)Thinkers
• B)Innovators
• C)Makers
• D)Survivors
• E)Strivers

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Definitions:

Collective Violence

Violent actions carried out by groups of individuals, often aimed at achieving a political, social, or economic objective.

Relative Deprivation

A feeling of dissatisfaction experienced by individuals who perceive themselves as worse off compared to others.

Berkowitz

Leonard Berkowitz is a social psychologist known for his research on aggression, including the development of the Cognitive Neoassociation Model of aggressive behavior.

Ethnocentrism

Evaluative preference for all aspects of our own group relative to other groups.