In the VALS Framework, Consumers Who Favor Established, Prestige Products

question 262

Multiple Choice

In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

• A)Thinkers.
• B)Believers.
• C)Strivers.
• D)Experiencers.
• E)Achievers.

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Definitions:

Addiction

A chronic, relapsing disorder characterized by compulsive drug seeking, continued use despite harmful consequences, and long-lasting changes in the brain.

Psychological Addiction

A dependency of the mind leading to compulsive engagement in rewarding stimuli despite adverse consequences.

Biological Addiction

A dependency on substances due to changes in brain chemistry and function, leading to compulsive use despite harmful consequences.

Spontaneous Recovery

A phenomenon in learning and conditioning where previously extinguished responses reappear after a pause, without further conditioning.