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In the VALS framework, consumers who place importance on image-not as evidence of power or status, but as an expression of cultivated tastes, independence, and character-are referred to as
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations using its current assets, calculated as current assets divided by current liabilities.
Short-Term Notes Payable
Short-term debts or obligations that are due to be paid within one year, often in the form of promissory notes.
Accruals
Accounting adjustments for revenues that have been earned but not yet received, or expenses that have been incurred but not yet paid.
EBITDA Coverage Ratio
A financial ratio that measures a company's ability to pay off its operating expenses and debts with its EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).
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