In the VALS Framework,consumers Can Have Abundant or Minimal Level

question 30

Multiple Choice

In the VALS framework,consumers can have abundant or minimal level of psychological,physical,and material resources.One segment with minimal resources,known as __________,focus on meeting basic needs (safety and security) rather than fulfilling desires.

• A)Thinkers
• B)Innovators
• C)Makers
• D)Survivors
• E)Strivers

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Definitions:

Null Hypothesis

A default hypothesis that indicates no effect or no difference, and against which the alternative hypothesis is tested.

Proportions

The ratio of part to whole, expressed as a fraction or percentage, describing the relative size of parts within a population or a whole.

Nominal Variables

Categorical variables that represent different categories or types which do not have a natural order or ranking among them.

Relationship

The method of connection between two or more concepts, objects, or individuals, or the existence of such a connection.