In the VALS Framework, Consumers with the Least Resources of Any

question 136

Multiple Choice

In the VALS framework, consumers with the least resources of any segment represent a modest market for most products and services, and are loyal to favorite brands, especially if they can be purchased at a discount are referred to as __________.

• A)Strivers
• B)Believers
• C)Survivors
• D)Makers
• E)Thinkers

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Definitions:

Start

The initial point or command that begins a process, application, or computer's operating system.

Grayscale

An image or display presenting shades of gray only, from black to white, used for a variety of effects in photography and printing.

Black And White

A color mode for documents or images that uses only shades of gray, eliminating all color.

Print

The process of producing text, images, or graphics on paper or other tangible materials, typically using a printer.