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How does technology affect customer value?
Income Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in consumers' income, holding all else constant.
Midpoint Method
A technique used in economics to calculate the percentage change between two points by dividing the change by the average of the initial and final values.
Normal Goods
Goods for which demand increases as the income of individuals increases, and vice versa.
Income Elasticity of Demand
An indicator of the responsiveness of the demand for a product to variations in consumer income.
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