In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 141

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

• A)Experiencers
• B)Thinkers
• C)Believers
• D)Strivers
• E)Makers

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Definitions:

Electroencephalography (EEG)

A technique for measuring the brain’s electrical activity by placing electrode sensors on the outside of the skull.

Magnetoencephalography (MEG)

A technique for using delicate magnetic sensors on the outside of the skull to detect brain activity.

Positron Emission Tomography (PET)

A technique for creating images of brain activity by injecting a radioactive tracer into the blood and then, using a scanner, finding where in the brain the blood is being metabolized.

Substantia Nigra

A part of the brain involved in the control of movement and is associated with diseases such as Parkinson's due to its role in dopamine production.