A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 348

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behavior of others. Two important aspects of personal influence to marketing are

• A) lifestyle and motivation.
• B) personality and lifestyle.
• C) opinion leadership and word-of-mouth activity.
• D) word-of-mouth activity and psychographics.
• E) psychographics and demographics.

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Definitions:

Bigot

A person who is intolerantly or unreasonably attached to a belief, opinion, or faction, especially one who exhibits intolerance toward those of differing beliefs.

Confirmation Bias

An inclination towards seeking, understanding, favoring, and remembering information that affirms one’s pre-held beliefs or hypotheses.

Business Degree

An academic qualification awarded after completing a course of study in business or management sciences.

Prestigious Career

A career that is highly respected and admired, often because it requires a high level of education, skill, or experience.