Which of the Following Statements About Psychographics Is Most Accurate

question 391

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A)Psychographics is unable to provide actionable information about potential customers since the data obtained from the research is too subjective to be reliably interpreted and acted upon.
• B)Although helpful in segmenting markets,psychographics is limited in its ability to target consumers.
• C)Psychographics combines demographic data,psychological data,and actual spending data of consumers to create VALS profiles.
• D)Psychographics combines psychology,lifestyle,and demographics to uncover consumer motivations for buying and using offerings.
• E)Psychographic data is extremely vulnerable to current social trends and therefore is best suited to new market-product combinations rather than existing ones.

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Definitions:

In Vitro Fertilization

In vitro fertilization (IVF) is a medical procedure in which an egg is fertilized by sperm outside the body, with the resulting embryo then transferred to the uterus for pregnancy.

Parol Evidence Rule

A legal principle in contract law that prevents parties from presenting extrinsic evidence of prior or contemporaneous agreements to alter or contradict the terms of a written contract.

Scalisi et al. v. New York University Medical Center

A legal case, specifics of which should be consulted through legal databases or sources for accurate details.

Parol Evidence

The rule in contract law that prohibits the introduction of evidence of prior or contemporaneous oral agreements to alter, contradict, or add to the terms of a written contract.