Research Shows That Consumer Socialization with Respect to Brand Preferences

question 115

Multiple Choice

Research shows that consumer socialization with respect to brand preferences begin at

• A)the age of two.
• B)the age of five when their cognitive skills have developed to understand the concept of money.
• C)the age of thirteen when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
• D)the age of eighteen when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
• E)at any time, though most people change their brand preferences many times during their lifetimes.

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Definitions:

Disadvantaged Circumstances

Conditions that negatively affect individuals' or groups' ability to access opportunities, resources, and rights, contributing to inequality and hindering personal and societal development.

Social Learning Difficulties

Challenges in acquiring and applying information or behaviors through observing and interacting with others within a social context.

Social Justice

A concept focusing on the fair distribution of wealth, opportunities, and privileges within a society.

Equitable Distribution

The fair and just allocation of resources or opportunities among a group of people.