The Purpose of Environmental Scanning Is to

question 293

Multiple Choice

The purpose of environmental scanning is to

• A)only identify trends in the marketplace.
• B)only interpret trends in the marketplace.
• C)only forecast trends in the marketplace.
• D)identify, interpret, and forecast trends in the marketplace.
• E)only identify and interpret trends in the marketplace

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Definitions:

Reinforcement Theory

A psychological principle stating that the future frequency of a behavior is increased or decreased based on the consequences it produces.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by a hierarchy of needs starting from basic physiological needs to self-actualization.

Needs

Needs are basic or essential requirements that individuals must have met in order to live, work effectively, and achieve well-being, including physical, social, and psychological necessities.

Creative Behavior

Involves doing things at work that are innovative and that provide some value for the organization.