Which of the Products in the Generics Photo Above Is

question 307

Multiple Choice

Which of the products in the Generics photo above is least likely to be concerned with having its name become generic?

• A)Kleenex because most people just ask for a tissue.
• B)Jell-O because there are not other gelatin desserts.
• C)All Sport Disk because most people call it a Frisbee.
• D)Q-Tips because most people call it a cotton swab.
• E)Vaseline because most people refer to it as petroleum jelly.

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Definitions:

Environmental Scanning

The process of collecting information about external forces that can impact an organization's success, to assist in strategic planning.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, primarily driven by international trade and investment and aided by information technology.

Labour Market

The supply and demand for labor, where employers seek to hire workers and workers seek employment.

Environmental Scanning

The process of gathering, analyzing, and interpreting information about a company’s external environment to aid in decision-making.