What Are the Three Steps Involved in the Planning Phase

question 331

Multiple Choice

What are the three steps involved in the planning phase of the strategic marketing process?

• A)Step 1: situation (SWOT)analysis;Step 2: market-product focus and goal setting;and Step 3: the marketing program
• B)Step 1: analysis;Step 2: planning;and Step 3: implementation
• C)Step 1: set market and product goals;Step 2: select target markets and find points of difference;and Step 3: position the product
• D)Step 1: identify industry trends;Step 2: analyze competitors;and Step 3: assess own organization
• E)Step 1: Why do we exist?;Step 2: What will we do?;and Step 3: How will we do it?

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Definitions:

Anatomical Centres

Specific areas of the body or brain that are responsible for particular physiological functions or processes.

Brain Regulation

The processes by which the brain controls and coordinates bodily functions and responses to external and internal stimuli.

Hindbrain

The posterior portion of the brain comprising the cerebellum, pons, and medulla oblongata, involved in regulating basic life functions.

Hypothalamus

A region of the brain below the thalamus, coordinating both the autonomic nervous system and the activity of the pituitary, controlling body temperature, hunger, thirst, and other processes that regulate body equilibrium.