Apple Entered the MP3 Player Market with Its IPod in 2001

question 323

Multiple Choice

Apple entered the MP3 player market with its iPod in 2001 and by 2014 it had a 70 percent share of this market. However, global MP3 music player unit sales over the past few years have fallen dramatically and are expected to decline further by 2016 as smartphones continue to replace MP3 devices. In addition, MP3 sales may be adversely impacted with the expected launch of wearable digital watches. Currently, Apple's iPod SBU appears to be a __________.

• A)question mark
• B)star
• C)hedgehog
• D)cash cow
• E)dog

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Definitions:

Supply And Demand

The fundamental economic model that determines the price of goods and services in a market, based on the quantity available (supply) and the desire for them (demand).

MRP

Material Requirements Planning is a system for calculating the materials and components needed to manufacture a product.

Productivity

The measure of how efficiently inputs are converted into outputs in a production process.

Residential Use

Pertains to property or resources utilized for dwelling purposes, including houses and apartments designed for people to live in.