The Two Major Aspects of the Evaluation Phase of the Strategic

question 17

Multiple Choice

The two major aspects of the evaluation phase of the strategic marketing process are

• A)segmenting the market and selecting target markets.
• B)establishing a business mission and designing measurable goals and objectives.
• C)designing the marketing mix and setting the budget.
• D)comparing the results of the marketing program with the goals in the written plans to identify deviations and then to act on them.
• E)executing the marketing plan and designing the marketing organization.

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Definitions:

Stress-Management Programs

Initiatives and strategies designed to help employees deal with stress in effective ways and maintain mental health in the workplace.

Supervision

The action of overseeing work performance and providing guidance to ensure tasks are completed effectively.

Physical Layout

The arrangement of physical elements in a space, such as machinery, equipment, and furniture, which can affect efficiency, productivity, and employee satisfaction in the workplace.

Office Space

Physical locations where business activities are conducted, typically including areas for administration, meetings, and employee workstations.