Objectives Refer to

question 165

Multiple Choice

Objectives refer to

• A)the means by which a marketing goal is to be achieved,usually characterized by a specified target market and a marketing program designed to reach it.
• B)criteria or standards used in evaluating proposed solutions to a marketing problem.
• C)statements of an accomplishment of a task to be achieved,often by a specific time.
• D)a road map for the marketing activities of an organization for a specified future time period,such as one year or five years.
• E)the detailed day-to-day operational decisions essential to the overall success of marketing strategies.

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Definitions:

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.

Cyberterrorism

The use of computer technology to conduct terrorist activities by deliberately disrupting, damaging, or destroying information systems or networks to achieve political or ideological ends.

Internet Crime Complaint Center

A partnership between the Federal Bureau of Investigation (FBI) and the National White Collar Crime Center (NW3C) that receives internet-related criminal complaints.

CIA

The Central Intelligence Agency, a civilian foreign intelligence service of the federal government of the United States tasked with gathering, processing, and analyzing national security information.