The Purpose of Business Portfolio Analysis Is to

question 57

Multiple Choice

The purpose of business portfolio analysis is to

• A)add or delete product line and brand extensions.
• B)search for growth opportunities from among current and new markets as well as current and new products.
• C)alter a product's characteristic,such as its quality,performance,or appearance,to increase its value to customers and increase sales.
• D)determine the appeal of each SBU or offering and then determine the amount of cash each should receive.
• E)seek opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.

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Definitions:

Field of Organizational Behaviour

A study area focused on understanding, explaining, and improving the attitudes and behaviors of individuals and groups in organizations.

Organizational Behaviour

The study of how individuals and groups interact within organizations and the impact of such interactions on organizational performance.

Organizational Structure

The system that outlines how certain activities are directed to achieve the goals of an organization, including roles, responsibilities, communication pathways, and hierarchical levels.

Formation of Groups

The process through which individuals come together to form a collective with a common purpose or goal.